Archive for the ‘Business’ Category

postheadericon B2B Marketing – Are You Focusing On Too Many Channels Than Is Necessary?

The short answer is yes. Because most of the time marketers will over complicate the process.

But it is important to experiment and do as much work as is possible, be everywhere you can. You must find a balance of utilising your resources and channeling into the areas which are providing the best return on investment.

If you’re focusing on too many marketing channels, these are the reasons not to.

1. Loss of Focus

When you focus on too many marketing channels, you definitely lose the focus. Not all channels are good for B2B so equal energy and time is spent on those which might have been used for other platforms. This is one of the reasons why many people are unable to focus before they use too many channels.

2. Mixed Messages

Every platform or channel has its own statistics and trends which the people prepare from reports. One platform may show strong points while the other one may have the opposite ones. They give you mixed signals and you are not sure about which one is the best and right for you.

3. Increased Expense

Here comes another disadvantage of using many channels at the same time. You have to spend money at every channel because you have strategies for them. Without spending, you will not get results. So your time and money is channelized which should have been spent on one particular and better result-yielding platform.

4. Scheduling

There are different schedules for marketing campaigns of every channel. For example, for posting on Facebook you have to follow a certain time which is different than Twitter and YouTube sites. That is why you are unable to get the best idea of relevant channels and when campaigns work there.

5. Lack of Control

Ultimately, the marketers start to lose control over everything. They do multiple tasks and campaigns at the same time and have no idea how to collect the data and utilize them for their B2B business. In other words, all efforts, investment and time spent is compromised.

So, Which Marketing Channels to Focus on?

Of course every situation is different based on company size and industry. But as a fundamental when you are starting a fresh period, these  areas are where to focus and you can look into branching out from there.
1. Your Website

Many markets will not agree with this. But if a visitor cannot find something valuable or they cannot learn anything from your website about your business, they will not visit it from other sources. In other words, your own website is the best marketing channel. Make it user-friendly, impressive, superfast, attractive and updated with lead generation tracking.

2. Social Media

Without any element of doubt, social media sites do work for marketing. You have Facebook, Twitter, LinkedIn, Instagram, SnapChat and many others which actually provide great results on marketing campaigns. But for B2B, LinkedIn and Twitter may be quite better.

3. Email Marketing

Email marketing is itself a channel for marketing. It is one of the best and better result offering marketing channels most of the businesses use these days. However, to get the most out of email marketing, you have to be very relevant, get rid of irrelevant things, keep the emails short and simple.

4. Content Marketing and SEO

SEO and content marketing are also inevitable options for marketing of B2B businesses. SEO lets you build a long term business which offers you great return once the business is established. Similarly, you can also invest in content marketing options.

5. Pay Per Click- PPC

This paid option is also reported to be a good way to use your marketing. It is not free so you will be spending on ads. Your business or brand is displayed on other websites. Users come to your site after they click the ads. You have to pay for every click.

postheadericon Honors Of Class40 At Transatlantic RORC

The 5th edition of the race of RORC Transatlantic from the Marina Lanzarote at UTC 1200 on 24 November 2018 started with 10 teams participating in it. The final challenge of the 2018 calendar in the Club of Royal Ocean Racing was the 2,865 nautical mile long race which started from the Islands of Canary to Grenada and is seen as a transition to the Caribbean 600, RORC in February 2019.At the end of the day only can be a winner and Class40 was that winner.

Catherine Pourre’s Class40 Earendil succeeded in finishing the Race of RORC Transatlantic, 2018 on 8th December at 04:10:18 to take the Honors of Class40 Line for the race of 3000 miles from Lanzarote to Grenada.

Pourre along with the crew members Gery Atkins and Pietro Luciana received a grand and surprised welcome from the friends Miranda Merron and Halvard Mabire on the dock, who was fresh and alive from her adventures of Route du Rhum with Campagne de France’s Class 40.

In the race of 2016, Campagne de France toppled Earendil and had won the class, but this time Catherine Pourre’s managed to finish the race in the position of the pole and got a chance to celebrate for the same. He also finished the line with a record time and finished it 3 days quicker than the 2016 record.

In an interview, Pourre said that “this year’s conditions were far better and easier as compared to 2016 because the wind was very much stable and we suffered very few squalls. However, some good wind came across us to test Earendil’s modifications. We suffered some problems with the all-new system of the rudder and also faced some electronic issues but the boat was faster which was our main purpose and goal.”Norwegian Class 40 Hydra of Henrik Bergesen, which was skippered by Tristan Kinloch, was almost 380 miles away from the finish line when Earendil crossed the line.

postheadericon Perfect Options for the Essential BPM Process

Improving the quality of service provided to customers is a key success factor in the highly competitive financial sector environment.Discover how the BPM suite can help you improve the competitiveness of your teams, increase customer loyalty and respond effectively to increasing regulatory constraints: AMF, MIFID, Basel II and Basel III, etc.

Your stakes

In the banking and finance sector, managers are still often burdened with administrative tasks instead of focusing on the quality of service provided to clients.In addition, the financial scandals of recent years and the increased regulatory controls that followed them (AMF, MIFID, Basel II and Basel III), oblige financial institutions to put in place strengthened control procedures to detect risks in a timely manner. Incurred and prevent fraudulent behavior. With the use of the now you will be able to have the best deals now.

The time is for more transparency thanks to the proof of the information provided. Senior management is now responsible for the good governance of the company and must provide full traceability at the level of audits, internal controls and reporting associated.

Eager to respond effectively to these challenges while providing real added value to their customers, professionals in the banking and finance sector, tend to modernize their information system by implementing dematerialization and automation solutions. Process for:

Control the risks

  • Meet the regulatory requirements
  • Automate business processes
  • Improve the quality of the customer relationship
  • Accelerate the exchange of information and the productivity of your teams.

BPM solutions for the banking and finance sector

BPM’s GED Suite (ECM) and Workflow (BPM) helps organizations in the banking and finance industry automate and optimize a number of key processes, including:

Manage risks:Risk mapping, prevention, monitoring and control

  • Manage quality and continuous improvement processes: document management, internal audits, non-conformities, customer complaints and action plans
  • Reduce processing times by automating manual processes in areas as diverse as loan applications, mortgage applications, opening new accounts or any other collaborative process
  • Eliminate paper documents and manual exchanges to ensure fast and secure access to information, while improving traceability of operations and audit trails in the event of internal control.
  • Attract new customers and consolidate existing customers through optimized multi-channel customer relationship management
  • Use collaborative tools to communicate more effectively and securely with your teams without any time and space constraints.

With BPM, you guarantee that documents are validated, up-to-date and in compliance with the defined processes, thanks to a complete traceability of stakeholders, dates and actions. Moreover thanks to the integrated workflow system, you assign and follow the files in real time, their progress thanks to indicators and dashboards accessible in real time.That’s why BPM’s GED and Workflow solutions have been chosen by many banks and financial companies who want to optimize their internal processes and control risks.


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